Hotel Collection, known for home fragrance and lifestyle goods, released its inaugural “Between the Sheets” report, offering a revealing look into Americans’ sleep habits, hygiene, and bedroom behaviors.

Using customer data from Nov 1 to Dec 31, 2023 and a national consumer survey of approximately 900 Americans, Hotel Collection unveiled more about trends, predictions, and what’s next for Americans between the sheets.

The survey revealed:

Bed behavior

  • 33% of Americans eat between the sheets. 
  • The second most popular activity in bed, behind sleep is, watching TV for 65% of people.
  • 45% of people have sex at least one time per week or more.
  • 60% list having sex as a regular activity.
  • 1 in 4 people are getting less than six hours of sleep per night.

Hopeless hygiene

  • 61% of Americans share their bed with a partner or spouse.
  • 50% of Americans have a guest or pet that ends up on their sheets at least once a week.
  • Roughly 45% of people wash their sheets less than a few times per month.

Expensive taste

  • Most people say that their quality of sleep is either the same or better at a hotel than at home.
  • Behind meditation and white noise, scent is the third most popular way to optimize sleep.
  • 67% of people prefer their sheets to smell like fresh, clean, or soapy fragrances.
  • 57% of people would prefer their bedding to smell like calming, peaceful, and aromatic fragrances à la The Ritz Carlton or Westin Hotels.

Emerging

  • Only 20% of people keep a strict bedtime or sleep schedule.
  • 23% of people are doing mindful activities like meditating and journaling in bed.

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