With aspirations of keeping the sheet stealers at bay, the Proper Pillow enters the market. The luxury pillow is designed to keep the user’s body aligned, whether he’s on his back or side. The orthotic pillow molds to the user’s head and provides the right amount of support to properly align the back and spine. It was designed and created by San Diego chiropractor, Dr Rick Loos, to reduce back pain, neck pain, and headaches caused by improper sleep positions.