Mattress retailer Mattress Firm and SleepScore Labs—a joint venture between ResMed, Dr. Mehmet Oz, and Pegasus Capital Advisors LP—have entered into a long-term partnership.

This partnership will create an integrated sleep improvement program by leveraging insights from SleepScore Labs’ sleep improvement data set spanning more than 70 million hours. Mattress Firm’s Sleep Experts will utilize SleepScore’s technology and expertise to identify the right product for each Mattress Firm consumer and track the real-world experience that actual sleepers have with specific Mattress Firm products.

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“We are thrilled to partner with SleepScore Labs, the leader in sleep science, as both organizations share the mission of helping people everywhere sleep better and feel their best every day,” says John Eck, president and CEO of Mattress Firm, in a release. “By equipping our highly trained Sleep Experts with SleepScore’s data and technology, we can help customers get the best night’s sleep possible. This partnership is one of many strategic investments, including the recent launch of, helping us enhance the total customer experience.”

Mattress Firm will also work alongside SleepScore to create a, white label sleep tracking app featuring sleep tracking. In addition to the app, the partnership will incorporate all aspects of SleepScore Labs’ offering, which includes R&D services, validation study services, SleepScore’s sleep tracking technologies, and suite of digital services, all focused on sleep optimization and improvement.

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As part of these collaborative efforts, Mattress Firm will also invest in SleepScore Labs. Mattress Firm joins other SleepScore investors such as ResMed, Pegasus Capital Advisors L.P, Dr. Oz, IFF, and most recently ETP Global, Human Longevity Inc, and SleepScore Ventures.

“We are genuinely delighted to partner with Mattress Firm and,” says SleepScore Labs CEO Colin Lawlor, in a release. “SleepScore Labs is powering their ambition to help millions of people to sleep better, leveraging our unique evidence-based science, the largest holistic and contextual sleep data set, and an engaging and customizable technology platform.”