Helix Sleep aims to customize mattresses by gathering insight from specific data, as reported by Fast Company.

Doling out $5,000 for a Hästens Marquis bed does not mean it will fit your exact sleep specifications—and that’s where Helix Sleep hopes to make its mark. The startup, which officially launched on Tuesday, seeks to customize your mattress by gleaning insight from data like height and sleeping style. The queen-size, custom mattresses run $900 each.

Helix Sleep gives prospective customers a questionnaire, asking about height, weight, how they sleep, and how firm their mattresses usually are. The company then compiles that information into a sleep profile and uses 3-D modeling to attempt to create a mattress worthy of Goldilocks. The company says its mattresses are made of latex, microcoils, and foam.

Get the full story at www.fastcompany.com