They aim to ease you into the sleep process, so you wake up feeling more refreshed. But, Men’s Health asks: is it really that simple?
It took about a year for them to make the Som concept a reality, Bent says, as they tweaked the original concept. There were basic customer-appeal questions. Should it be carbonated? What should it taste like? How much water should it include? So they experimented, getting feedback from a small group of early testers.